Home of Coffee

When the world is putting weight on your shoulders, and the people around you are only giving you pressure, there is only one way to go around with all your woes – have a break and grab a cup of a good tasting coffee. But, we are concerned. Are you having the best coffee you deserve out there? Well, if you know enough about premium coffee beans and how they are processed, you will undoubtedly know the best one for you.

Others believe that coffee is a bad thing for your health and that it causes something unnoticeable to coffee lovers out there. Well, sure do. Coffee can be addictive in all way, but saying that it is bad for your health; it has to be back up by tons of science facts and research, right? Nowadays, people would not just believe a thing or so just because they heard it over some random person’s talking or saw it in a post on Facebook. Come on, we have become more skeptical about the source of our information. So, it is also important to know how your coffee is made.

At Broadway Roasting Co. we make sure that our coffee beans are processed transparently to our clients. We share them and tell them the truth or even allow them to visit our factories and farms to keep their worried minds at ease. It is just how it works. There is nothing to worry about coffee being bad for health because we prove that there is nothing bad on it. We assure every and each of our clients the quality they will be getting – only the premium coffee beans they could ever have. Being at the heart of Arizona Broadway Roasting Co. is dedicated to catering supreme services and products. We make sure that all our clients will be satisfied.

Our customers can drop by to us how we roast the beans or even how we carefully put them in their packaging, we also attach dates of when we roasted each of the coffee bean bags. There is a lot of the quality of the beans that we could offer. If you are a coffee lover like us, then drop by on our cafe or our roasting store anytime during weekdays until 5 PM. Head over our contact page for more details on how to find us or our contact page for more information.

How Coffee Began

As coffee enthusiasts, we should at least know where and how coffee craze began or who invented it. You have already read how your cup of coffee gets there or the types of coffee perfect for you, now we are going down to history. Stay with us and swear this is not going to be that boring history class you used to skip in college. Yes, just a little bit of dates and all. The interesting part is that we get to know the countries who first tasted coffee. Exciting, is it not?

Coffee is now known to be growing worldwide, but it traces back to its origin in the ancient coffee forests located on the Ethiopian plateau. According to legends, Ethiopian goat herder Kaldi is the one who discovered the magic beans of coffee. According to the study, Kaldi’s goat ate the berries, and he noticed that they became so energized that they do not want to sleep at night. After his observations, Kaldi reported this to the monastery, and they began to make a drink out of the berries which confirmed that the berries gave them strength and energy for a couple of hours. The monk in the monastery began to share this knowledge with other, and so the news spread like wildfire.

As the news move like the wind, it reached the Arabian Peninsula and the journey of coffee beans started across the globe.

To the Arabian Peninsula

This is where everything began – the coffee cultivation and trade industries. Coffee trees are being grown in the district of Yemeni in Arabia around the 15th century. By the 16th century, it was also widely known in Persia, Egypt, Syria, a Turkey. During this time, coffee is not only enjoyed personally at home, but there is also a place called qahveh khaneh which is a public coffee house or what known today as cafe or coffee shop. It began appearing near the east, and the popularity of coffee became crazily known across the lands. Coffee was also accompanied by music, performers, or even while they are playing chess.

Spreading to Europe

Here come the travelers to the east and discovered these magical black beverage people are drinking in the peninsula. It was the 17th century when European travelers brought coffee with them, and it started becoming wildly popular in the continent of Europe. At first, people are doubtful of the beverage and even called it as “bitter invention of Satan,” even the clergy questioned the beverage during 1615 in Venice. Because of the rumors spreading, Pope Clement VIII was asked for advice, and he tasted the coffee himself and found out that it was tasty and there is nothing evil about it, so he gave his approval.

Interesting, right? Send us a message for your comments and inquiries!

Reasons to Love Coffee

Even coffee lovers know that there sayings or even “facts” saying that coffee is bad for your health and it could reduce a human lifespan by who knows how many – 5 years? Anyway, we are here to talk about why you should love coffee and let us get some factual information on it. We know, we are old, we should not just believe whatever is on the internet. We need to validate information and read on credible websites only. By credible I mean such as Huffington Post and such. So, before heading on and doing your research make sure that they are conducted by real researchers, scientists, professors and other credible and noble persons. You could also check on for contact information because a real researcher who contributes to the welfare of the community would be welcoming any questions in regards to their research, correct? Alright, let us start.

Fact 1. Did you know that two cups of coffee can greatly diminish post-workout muscle pain by roughly 48%? Yes, you can check it out here to learn more and understand more about the research.

Fact 2. In the 20-38 grams of recommended intake of fiber, a cup of a brewed coffee represents 1.8 grams of contribution to that ideal fiber intake.

Fact 3. 6 or more cups of coffee per day can reduce the risk of diabetes by 22%. Research conducted by Dr. Hu from Harvard shows that consuming coffee per day reduces the risk of type II diabetes by 9%.

Fact 4. Did you know that caffeine can also potentially protect the brain from Alzheimer’s disease? Read more of that here and discover what more to it is

Fact 5. 4 or more cups of coffee per day can reduce depression by 20% based on a 10-year study involving more than 80,000 of female nurses. Cool, is it not?

Fact 6. Your cup of coffee can reduce the risk of colorectal cancer. A moderate consumption of coffee can greatly decrease the risk by 26%.

There are more to check on out there. The list just goes on. You better head on and do some wide research on this because the facts stated above are just the tip of the iceberg. There are more to be discovered, and the research will still unfold more. Now, get your cup of coffee and  read more of these great facts.

How My Coffee is Made

If you are a genuine coffee lover, we are quite sure that you would love to know how your coffee is made. Although the process depends on whoever or wherever you are buying your coffee, it pretty much boils down to the basics of making your coffee. And today, we are walking you through the whole process.


Of course, obviously, coffee beans came from a coffee tree. Seeds of coffee are generally and should be planted in a large area of land in shaded nurseries. The seedlings are then watered frequently like any other crops, and it should be shaded from harsh sunlight until they are ready to be carefully planted. Planting coffee beans usually take place during the wet season this is because the soil has extra moist that will hold the roots firmly.

Harvesting Fruits

It should take approximately 3 to 4 years for the coffee trees to bear fruit but this depends on the variety of coffee seed that is planted. Coffee cherry is what we call the product of the coffee trees, and they are noted to be turning bright red when they are ripe and ready for harvest. There is only one major harvesting season per year, but in Colombia, they do it twice a year. Most of the coffee farmers harvest the fruits by hand, and it could involve intensive and arduous labor. In a country like Brazil, they can do it through the machine because their landscape is flat and their coffee fields are massive.

There also two types of harvesting used by farmers: the strip picked where all cherries are harvested from the branch one by one, and the selective picked wherein only the bright red or the ripe ones will be harvested, and it is done manually. A quick picker could average from 100 to 200 pounds of coffee cherries per day which can produce 20 to 40 pounds of coffee beans.

Processing the Cherries

There are two primary methods for preparing the fruits: the dry process is an old and traditional method involving spreading out the cherries on a large surface to dry it out using the direct heat from the sun. They are turned everyone in a while throughout the day, and they are covered at night to prevent them from getting wet from a sudden rain.

Meanwhile, the wet method involves removal of pulp from the coffee cherry so that the bean can be dried. The first step is putting the cherries through a pulping machine and then passing them through the water channels. Ripe seeds float because they are lighter while ripe beans remain at the bottom. They will be then passed through a series of separation by sizes. They are then brought to water-filled fermentation tanks and finally the fermentation.

Drying the Beans

This is only applicable if the beans are processed using the wet method. These seeds can be spread out in a large drying table or floor, or they can also be dried using machine technologies.

Milling the Beans

Hulling Machinery takes the parchment layer from the wet processed coffee. The goal is to remove the entire dried husk of the cherries. Next is polishing which can be an optional process; this is where any remaining dried skin is being removed by a machine. Grading and sorting is a review process wherein the cherries are sorted by size and weight – the color flaws and imperfections are also observed.

Exporting the Beans

After the whole process, the beans are now called green coffee and are now ready for export. They are loaded onto ships either in a shipping container or bulk bags.

The Final Steps

Only four final steps are remaining to get your coffee in your cup: coffee tasting, roasting the coffee, grinding the coffee and finally brewing the coffee. Coffee tasting involves people who will note the beans’ overall quality – flavor, color, size, and visual quality. Roasting the coffee involves the transformation of green coffee into what we all know the brown coffee beans. Roasting machines maintain 550 degrees Fahrenheit temperature and the beans should constantly be moving the entire process. Next, is grinding, which aims to get fullest flavors of the coffee beans. Finally, your coffee is ready for brewing and should soon get in your cup.

Awesome, isn’t? Let us know what you think!

Choosing Your Perfect Coffee

There a whole bunch of coffee types out there, some consider a strong brewed coffee a part of their routine while others prefer Frappuccino and or any sweet beverage with a hint of coffee. This drink is regarded as one of the most consumed beverages in the whole world and as we say there is a lot on the menu. Now, everyone thinks of finding the perfect coffee boost for them and of course we are here to discuss some of our favorites.

As other might consider it, there is always something behind why we love things – why you love strong coffee over the sweet one, why you prefer lights out when sleeping, why you choose greens over meat during mealtime and so much more. To determine which type of coffee is perfect for you, we are going to use a little bit of Psychology. Oh, do not worry, this is not going to be very technical and mind bugger.


Espresso is for someone who is born to be a leader and more of a doer than a follower. People who love this coffee work very hard and always try to get on top of their game. One always tries to make things perfect and the straight A student in class. Others look forward to this person because of his management and leadership skills, and it serves as an inspiration to others both in and outside the office. Also, espresso drinkers are often noted as straightforward and honest.


Double Espresso

A double espresso drinker is a logical thinker and knows how well to handle directions. This person prefers to take clear and concise instructions from the boss rather than going through and guessing which has to be done. This coffee drinker is also hardworking that is why this is the perfect coffee to take. This coffee drinker loves to keep things in order and everything tidy. A plan made is not just to remain a project, but it should be followed accordingly.



A latte drinker is a person who sometimes has difficulty making decisions in life. A latte lover is considered laid back in nature but thinks everything can be simple as long as he/she remains calm. This person takes the time to think about things and loves to make oneself comfortable in situations – a risk taker.




The sophisticated being, cappuccino drinkers are classy and packed with a sense of style and fashion. This person does not make or crack corny jokes because he/she likes to stay classy. This one is very amiable and artistic in nature.



This coffee lover prefers to keep the random element in his/her life. In general, a Frappuccino drinker appreciates every detail every day and loves to keep it positive and energetic. Since this person likes sweet, he/she is always up for an adventure and new beginnings or unfolding new page in life.